Creation of high-quality contextual advertising from the brand digital studio 0222 Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine
If your goal is to quickly expand your target audience, increasing conversion rates is worth using such a promotion method as contextual advertising. In addition to the fact that thanks to this choice it is possible to achieve the desired result rather quickly, it is worth noting the relatively low cost of such an advertising campaign in comparison with other traditional types of advertising.
Why is contextual advertising considered one of the most promising and effective, what are its capabilities and goals, and where is it profitable to order the development of a contextual advertising strategy.
When is it worth ordering contextual advertising
Contextual advertising (CR) refers to those types of product promotion that allows you to quickly attract a potential client. He is often compared to a CEO who pursues the same goal, but it takes a long time to complete it. Whereas contextual advertising will inform the audience about what you are, what you do, what you produce, or sell. In order for contextual advertising or contextual advertising in English to perform the widest possible range of tasks, it is worth ordering its development and implementation from professionals, otherwise you run the risk of wasting money.
Despite the fact that thanks to the competent use of CR, you can work with an already loyal audience, conduct branding, stir up public interest, create video ads, etc., it is advisable not to use it for everyone. Leading marketers recommend contacting the CR if:
- you need to advertise web resources that are not ranked by search engines (for example, landing page)
- real clients and customers are needed today
- you are the owner of a young website and need to develop a positive behavioral factor
- your goal is the maximum coverage of the target audience, increasing the attendance of the resource as soon as possible
If you have found your own among the above goals, you should definitely order the creation of a contextual advertising strategy.
Benefits of developing contextual advertising
In addition to those advantages that were described earlier, the following are worth noting:
- your site will be in the first positions in the results of thematic queries
- the client gets the opportunity to track traffic and, in general, control the progress of the advertising campaign
- the cost of this type of promotion is low, in addition, you pay only for real clicks on the link
- you can make adjustments or changes at any stage
- you have the ability to customize the campaign specifically for your audience, taking into account age, geographic factor, etc.
In addition, it should be noted that contextual advertising is unobtrusive, since it is shown only to those users who are somehow interested in it.
Types of contextual advertising - which one to order
The creation and development of any advertising campaign is always associated with certain risks, including the financial side of the issue. To this end, it is extremely important to choose exactly the type of CR that will ideally suit your type of activity and will be as effective as possible. Currently, the following types of contextual advertising are distinguished:
- text is the most common familiar form that absolutely every user of the world wide web encounters after processing your search query. In addition, this category includes CR on pages that correspond to the selected types of targeting.
- banners - display of animated or static ads that are displayed on resources that meet the selected targeting criteria
- video advertising is a fairly popular form of promotion that is used on video hosting sites. In order to understand its effectiveness, it's worth mentioning that over 9 billion hours of video are watched every month on YouTube alone.
- Shopping ads are ideal for online stores. The user can get full information about the product without clicking on the advertisement.
Order the development of contextual advertising in search engines
This type of promotion is many times superior to traditional types of advertising, its creators were, oddly enough, the leading search engines that make money on the results of search queries. Currently, you can take advantage of the following CR options in search engines:
Yandex.Direct - among other advantages of this choice, advertising experts note the simplest and most understandable algorithm of use and excellent technical support
Google AdWords - unlike other options for contextual advertising, it is distinguished by flexible and maximum detailed settings, lower financial costs
When to order contextual advertising on social networks
Social networks are a powerful advertising engine; Facebook alone has over 2,000,000,000 active users who regularly read the news feed and, naturally, read advertisements. It is quite logical that the leading companies in Kiev, Vinnitsa and other cities of Ukraine are interested in placing advertising information on the vastness of popular social networks, each of which has its own characteristics and nuances:
- Facebook - the bulk of users aged 25-35, have secondary or higher education, it is possible to narrow the target audience as much as possible. In addition, it is worth noting such a feature as the viral distribution of the video - the likes put by users cause the video to be shown on the pages of their friends, and all this is absolutely free.
- VK (VKontakte), Odnoklassniki
- Twitter, etc.
Where to order the creation of contextual advertising
Are you looking for where to order contextual advertising in Vinnitsa or Kiev? Choose professionals whose work is confirmed by deeds, namely real reviews and a proven portfolio of work. Advertising agency 0222 Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine is working with the preparation of technical specifications, the conclusion of a contract, the fulfillment of the assigned tasks clearly on time, in the agreed amount. This is a collaboration that will lead you to success in the shortest possible time with minimum financial expenses. Hurry up to order contextual advertising right now, and the result will not be long in coming.
Contact us
