High-quality development of a brand platform in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, digital agency 0222 Development Company: AI, Blockchain, IoT,

When an owner launches a new brand or rebrands an existing one, it is logical that a brand platform needs to be developed.

Such a step is taken only after the development of an analysis of the consumer market and competing firms. The company is built on the brand platform as a foundation. In this case, the brand is considered not as a simple trademark, but as an integral multifaceted product with its own individual name, concept, image and target audience.

Consumers form a certain list of associations with the company and its products - this is called a communication platform. For example, a person develops positive images and associations with the iPhone and Facebook brands - this is an integral part of such communication. Most often, such associations arise on the basis of the strongest qualities and advantages of the product.

The platform of a brand is, in fact, its character, which consists of:

• general outlook of the audience;
• beneficial aspects of the brand;
• restrictions on benefits;
• functional and emotional income;
• reasons the brand is trusted.

There are many brands on the domestic market that are in the top and do not give up their positions for a long time thanks to a powerful platform. Even the decline in sales and the economic crisis does not affect their success.

Positive aspects of implementing a brand platform:

• strengthening and increasing the level of brand trust. The difference between simple products on the market and a brand is that the brand has an aura and a story. "Activia" was transformed in due time from simple yoghurt with strawberry flavor. The brand positions itself as a healthy dairy product, it contains valuable bacteria that help your digestive system and take good care of it;
• resilience during crisis situations. The communication platform serves as a kind of safety cushion for the company during various negative moments in the market. Sales fall - this is inevitable, but the communication platform allows you to minimize such a fall. The consumer does not abandon his beloved product to the mercy of fate, even in the face of rising prices;
• increase in profits. If the brand is well promoted, then the owners can safely set the price more and more. This is due to the fact that the brand is constantly working on the quality of meeting specific customer needs. The product attracts with its strengths and positive qualities, the consumer willingly pays more.

Building a quality, sustainable brand platform is a time consuming process that requires persistence and perseverance. Moving away from the platform could reduce market share. An example is the successful Activia brand. The approach to clients has remained unchanged for a long time. And the advertising campaign "Activia" is constantly updated, but the concept remains unchanged. This is the key to business success.

Before the launch of the brand platform, a prospective target audience is analyzed, which allows you to build a clear portrait of it.

The potential audience can be systematized according to a certain model:

• a clear description of the product;
• characteristics of the audience, who it is;
• time of product consumption;
• what is the motivation behind the use.

Contact the 0222 branding agency Development Company: AI, Blockchain, IoTfor high-quality development of a brand platform to create a big name and business reputation in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.