About new products in the global vodka market from the marketing and branding agency 0222 Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine - trends in the vodka market in Ukraine

Not so long ago, vodka had a negative association with an unshaven look or a heavy hangover. Today, it looks like a stereotype that no longer exists. Now there is an elite vodka.

In the name and style of which you can find a reference to traditions, and therefore to the nobility of the drink. She continues to position herself as a product for men, but for "real", with character, for strong and attractive, those who have achieved success. The color of the packaging and the elements placed on the labels should emphasize these features. Manufacturers very often use the image of a woman (always attractive, young, seductive and provocative) when developing a product for men, in its advertising and branding.

In America, on the contrary, vodka is considered a female alcohol, it is most often used in cocktails. Male alcohol is whiskey. Today, many manufacturers choose to produce Unisex vodka suitable for both women and men, with an appropriate history, marketing, branding, and usually very interesting designs.

If we consider vodka only for women, then there are several characteristic features. One of them is color. The importance of colors used for marketing and branding purposes is obvious, since, in addition to the decorative function, they also have a symbolic, magical meaning. It is known that some colors have energy, while others give the impression of calmness. Colors affect a person, his mood, they have a certain ability to influence and are an effective way of conveying information about a product to consumers.

It is no coincidence that some innovative manufacturers make women's vodka or its design pink. Contrary to popular belief that pink is delicate and childish, it is the most feminine color. It is the color of love, warmth, passion, grace and charm. Associated with romantic walks and candlelit dinners, this color strengthens interpersonal bonds and allows for more enjoyment. The color pink is sometimes present in the name, for example, "Pinky Vodka". It belongs to the category of elite drink and was recognized as the most beautiful vodka in appearance (the bottle is exquisite in its simplicity) and content (the drink combines the aromas of violets, rose petals, strawberries, juicy mango and a pinch of green pepper).

Gold, diamonds and cosmetics

Once Marilyn Monroe sang that "a woman's best friend is diamonds." Because of the style of the bottle, such a diamond is "22K Vodka" - German vodka 20% with flakes of edible 22K gold. If shaken, the gold flakes will spin and then slowly fall off, creating the effect of falling snow. It might be a little vulgar, and using gold flakes is not a new way of marketing to get attention, but it doesn't diminish the appeal of the drink. On the contrary, vodka has acquired a special style. Both the design and the contents of the bottle - golden flakes dipped in a red-orange drink - leave no doubt about who the addressee is.

The best friend of every party girl, according to the manufacturer, Blackwood Distillers, is the Scotch vodka Diva. The word "diva" describes an exceptionally talented woman from the world of music, cinema or theater and refers to its original meaning, that is, "female deity, goddess." The name "Diva" in relation to this alcohol is an abbreviation for "Diamond Vodka". The vodka is filtered through a layer of crushed emeralds, rubies and diamonds. Each bottle contains a transparent stem filled with gems in different shades. The name is very feminine, although the vodka with its values ​​immersed in it, recognized as one of the most expensive vodkas in the world, is definitely a friend of the wealthy party girl.

The name of a vodka does not have to be associated with something feminine. Most Western wines for women are soft, usually low-alcohol drinks. This is also our domestic Ukrainian fruit vodka "La femme". Because of its imperfect design, voices were heard that we would have to wait a long time for a product that would “win” the hearts of consumers, and whose name would sound good and sound in the “homeland of vodka”.

As you can see, it is not easy to come up with and launch vodka for women, especially since we are not talking about ordinary female alcohol. But marketing and branding agency 0222 Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will be able to answer the question of whether women buy with this drink - satisfaction, freedom, independence or a masculine lifestyle - and design your product to be successful.