How to determine the audience of your brand 0222 Digital Agency (London, Berlin, Germany, Monaco, Milan, Italy) Development Company: AI, Blockchain, IoT

Knowing your audience allows you to manage your budget and attract more customers. Your customers - current and potential - represent specific groups of recipients who have characteristics, needs, or interests that are common only to them.

Therefore, film owners, PR specialists, advertising agency specialists, marketers and strategists are faced with the task of correctly identifying and following the consumer niche.

So the rule is simple

The better you understand your target market, the easier it will be for you to reach it. By understanding your audience, you can more accurately target the intent of your recipients, meeting their needs, optimizing advertising and marketing campaigns, and improving sales.

You need to know who you want to sell your products to, and knowing your target group - who they are and what characterizes them - will allow you to more effectively target your offer to their real expectations and needs. To find out when creating a personal brand, communication and marketing strategy, it is worth identifying who your audience is and creating a profile of your dream client.

Knowing the specifics of your product, imagine that you are creating a description of three characters who like your proposal. Here are some questions to help you create your look.

Age and gender? Where is it? What hobbies does this person have? How to define his lifestyle? How does the character use your brand (frequency, motivation, usage)? What functions / features of your product are most useful? How much time does he spend online? What devices are used most often (phone, tablet, laptop, PC)? What social media channels does he use? What content is the most interesting?

The more such characteristics you specify, the easier it will be for you to subsequently work on marketing, online advertising and sales communications.

Target group analysis

The Internet provides complete information about your target group. Thorough analysis of the target group using internet data contributes to better budget management and attracting more customers. In short, the company is growing faster.

Audience analysis tools

One of the main traffic research tools is Google Analytics. Thanks to him, you can check: where the source of traffic to your site comes from, what tools Internet users use when viewing your content, who these visitors are - where they live, what language they use, how old they are, what interests them most on the site and which makes them quickly leave it (according to 0222 Digital Agency - Frankfurt am Main, Nice, Cannes, Paris, Zurich, Karlovy Vary, Holland, Austria, Switzerland) This is a case of direct traffic. When you see a sudden spike in traffic in the GA dashboard, you know that a user has just visited a site by typing your site's address into a search engine.

Multi-Source Monitoring (Marketing Agency) - Gathers public mentions from Facebook, Instagram, Twitter, forums, podcasts, and other places on the network and groups them by source. A well-conducted social media analysis contributes to better campaign targeting as well as promotion - business, website, brand, company and personal brand building. Therefore, it is worth harnessing the potential of analytics tools built into a company's brand profiles on social media. Facebook, Twitter, Instagram or YouTube all provide access to the statistics you need. Combining and leveraging all of this data allows you to create effective turnkey branding campaigns.

Media monitoring allows you not only to know your audience, but also to interest it. When you see someone talking about your company online, you can join the conversation - thank you for your kind word or critical comment. Once you've identified the recipient group, consider how your product can help solve the problems of your users. List all the features of your product / service and add to each of them the benefits they provide.

Target Group Marketing & Sales - Resume

Effectively targeting marketing activities to the real needs and expectations of specific recipients with 0222 Digital Agency (London, Berlin, Germany, Monaco, Milan, Italy) will not only help expand your brand's audience, but also allow you to stand out even more in the market. This, in turn, is a powerful sales catalyst for new customers who never knew about your product, and offers the potential for development and growth. Social media reach, PPC advertising is the approximate number of people who have contacted mentions containing the tracked phrase.