How to name a restaurant: naming rules from 0222 Digital Agency - Dubai, Singapore, Hong Kong, Qatar, Moscow, Russia Development Company: AI, Blockchain, IoT

Are you opening a restaurant? Come up with a name! The name of a restaurant is usually the first element that customers come across. Therefore, when choosing a name for a gastronomic establishment, we must carefully consider it. Do not do it rashly. The name of the restaurant is what we will be working on in the coming years.

The name looks like a reputation, which will ultimately become the most valuable asset in promoting a business, website, brand, company. A good name will make it a one-of-a-kind restaurant and attract customers. What should be the name of the restaurant? Easy to remember, easy to pronounce, relatively short, to stimulate the appetite of customers, should stand out from the competition. In addition, the name should please not only the owner, but, above all, potential buyers.

Remember, you only choose a name for a restaurant, cafe, or any other bar when you have elements such as:

• Ideal customer profile - to whom do you want to offer your services and products? Who will visit you most often? How old is he, what gender, what is his profession, where does he live and what is the character of your regular client / guest?
• Brand personality - what features does your restaurant have? Are you focusing on competence or a relaxed atmosphere? Will your place be sophisticated or accessible to everyone? Describe your place with adjectives.

Only after you have fixed the above two problems can you proceed. Don't change the order. Creating a profile for the ideal restaurant customer and describing their personality will allow you to choose a name that will:

• adapted to your guests,
• adapted to the atmosphere of your restaurant.

Restaurant name - experience

Restaurant names are varied and the process of creating them leaves the creator a lot of flexibility. However, there are two rules to keep in mind:

• Avoid boring, formulaic ideas - you have a huge range of possibilities!
• Unless you are Robert Maklovich or someone with a similar reputation, do not use your last name in the name of the restaurant.

Name for a restaurant is a play on words

The era of names like "Anna's" is over forever! In Ukrainian gastronomy, we can admire an impressive flowering of creativity in the field of inventing names. Word building and word games is one method of creating distinctive, unique names for restaurants. Interesting examples from life include, for example: Like clockwork, Cream in a compote.

Restaurant name - a link to the restaurant's profile.

The name of the restaurant can be related to its profile. World of Dumplings, Bread and Herring, Super Pizza - these names leave no doubt about what dishes can be expected. And many more examples!

The name of the restaurant is a foreign language

A name with a foreign language wording is ideal wherever foreign dishes are found on the menu. Therefore, the French restaurant serving fish can be called L'anguille, and the Italian trattoria Pasta e olio. However, before registering a company with a foreign name, make sure that it is correct - preferably with the help of a philologist. The streets are full of free-translation signs that are offensive, meaningless, or misspelled.

Name with style

When you're creating a place that has a certain style or uniform kitchen, you can neatly incorporate that into the name. La Petite (French name for a cafe-wine bar), Baobab (African cafe), Giovanni Rubino (Italian restaurant), Don Martinez (Mexican restaurant), Hellada (Greek restaurant).

Summary:

However, the name itself is one of the many components of the gastronomic establishment's success. Visitors who are attracted by the name of the restaurant, the interior, the menu card and, most importantly, the quality of the dishes, will definitely become regular guests. If we want to attract a large number of visitors, we must take care of every detail of the restaurant, creating and promoting a personal brand, promoting it on social networks, ordering google contextual advertising, and not just creating a name for the business. For even more inspiration, visit 0222 Digital Agency Marketing and Advertising Agency - United Arab Emirates (UAE), Tokyo. If you need professional help in opening a gastronomy, fill out the contact form.