Come up with a name for the company or: "What is the name of the company?" Branding Agency Tips 0222 Digital Agency (Dubai, Singapore, Hong Kong, Qatar, Moscow, Russia) Development Company: AI, Blockchain, IoT

Many aspiring entrepreneurs believe that a job well done is the key to business success. As it turns out, a good product is not enough to effectively defend against fierce competition.

Without a good, catchy, and easy-to-pronounce name, a company might miss its chance. Numerous studies, including in the United States, have proven that a company's name is even more important than a well-thought-out and promoted ad message. The recipient, although often subconsciously, analyzes the received content and tries to associate with the source of the message.

The name of the company is the basis

Having the right image in the mind of the consumer is the key to success for the founders of the company, so be careful that the name of the company:

• it was easy to pronounce and remember,
• evoked associations with the field of activity of the company,
• was universal enough not to evoke negative or inappropriate associations in another linguistic field.

Often, business owners do not take into account the possibility of expanding their activities to other countries, forgetting about one important point - the business becomes virtualized, and the barriers that arise due to the long distance or connection lose their importance, for example, by creating a website for a business. Therefore, when creating such an important element of the company, check if the selected offer includes a free domain. It is thanks to him that the company can appear on the virtual market. When starting a company, you must carefully consider the size of the business, the target group, and the impact that a given company name can have on its chances of being successful in the media and social media.

Creating a company name - the most important steps:

The listing of at least a few dozen association words that characterize the company is the point from which the process of creating a name for our brand should begin. Then it is worth testing a few selected words and phrases from the list of created sentences. To do this, you can conduct a survey. Based in particular on statistical data, select a group that represents the market in which you intend to work and see which of the slogans respondents like the most. Let's analyze how they perceive the chosen names and whether they correspond to the industry in which we want to work. It can be difficult for people who are emotionally or professionally involved with a brand to evaluate it. A look from the outside, strangers to us, is a guarantee of genuine freshness.

Bad company name - will cause losses

The wrong, bad name can seriously harm your business. Often, business owners do not indicate or misidentify the market segment and target audience of the brand. Consequently, the name of the company, instead of helping, interferes with the construction of the intended image of the product (company). Another common mistake is the lack of differentiation of the company against the background of competitors. As a result of such actions, it is difficult for the customer to remember the chosen name. An often ignored rule is that a name should tell the truth about a brand. If the sender chooses to use a name that does not relate to emotion and intuition, but relies on objective, verifiable product qualities, he cannot lie. If the juice called Fruit Paradise contains no trace of fruit, and the main ingredient is a fruit substitute, the buyer will still know about it.

The creation of names for companies and their types are very flexible, they are easily adaptable to a specific industry, and the industry is constantly evolving. However, we, digital company 0222 Digital Agency, can distinguish certain types in the formation of names, such as:

• simple words - the technique of simple words is used here. The expected effect is the transfer of all functions associated with this term to the company that this term will represent.
• neologisms - neologisms, words that have not yet been in any language, these are original words, often very attractive, bringing a lot of freshness and freedom to the company's market. When a company creates its name based on neologisms, it thereby gives the company an identity. A brand invented through neologism is often associated with something unique that cannot be replicated or copied. In the marketplace, such an example would be Spotify.
• names, surnames, initials or city names - many entrepreneurs create their company names based on the name of the city in which they live or where they start their business. Examples of companies using first names, last names, or initials: for example, M&M, Walt Disney, etc.

Contact 0222 Digital Agency (United Arab Emirates (UAE), Tokyo) and create your own unique and memorable name for your business, website, brand, company.