The audience of users of social networks Facebook and Vkontakte in Ukraine - common features and differences. Order smm company promotion in social networks, successful marketing for business in social networks. Development Company: AI, Blockchain, IoT, K

One of the main tasks in an advertising company is to find an audience of customers for whom a product or service is intended.

For effective promotion, you need to research the social network taken for the advertising campaign. Having established the demand and preference of the target audience, this will make it possible to profitably sell a product or service.

Search for potential customers in social networks Facebook and Vkontakte

About 180 million users visit the social network Vkontakte every day. It is used for communication and content distribution. The age of users ranges from 8 to 35 years - this must be taken into account when developing a product promotion strategy. The site allows you to select the target audience according to different criteria - place of residence, age, gender.

Facebook is the most visited social network in the world! The number of its active users is about 1.6 billion. The age group is from 25 to 35 years old, among which there is a high number of bloggers, private entrepreneurs, and other creative personalities with high income. Facebook provides the tools for creating business pages, provides a vast space for creativity in the design of advertising.

The main criteria for the distribution of the target audience:

• Product type;
• Age group and gender;
• Need, promotions, special offers;
• Purpose of the goods;
• Place of sale of goods.

Potential audience parameters:

• Geographic location;
• Demographic characteristics;
• Social features;
• Customer audience preferences.

Determining the needs of potential customers

To find out about consumer interests, you can conduct a survey, for which the user will receive a discount. The survey itself will push the visitor to explore the range of products or services. After receiving the results of the survey, there is an opportunity to improve the demand for products.

Attracting a customer audience

Advertising is the main tool for attracting customers. The use of contextual advertising makes it easier to de0222 a customer audience. How it works - advertising is displayed only to those users who were previously interested in similar products.

Another way is to attract potential customers to subscribe to a public brand or store. This is a rather time-consuming job that requires searching and inviting users who will be interested in advertising products.

Composing an ad taking into account the characteristics of the customer audience:

• Positive - dreams, dreams. For example: the fair sex wants to be slim, men are more muscular;
• Negative - fatigue, monotony. For example: angry boss, mortgage, jealous spouse;
• Hobby. If you are interested in a female audience, pay attention to thematic communities about cooking, handicrafts, and more.

The social networks we have considered are currently able not only to entertain users, but to attract new customers. Communication is important to visitors, which means that entrepreneurs are obliged to communicate with potential customers and provide feedback.

The key to the success of your business in the future directly depends on a well-designed advertising campaign in social networks. Contact the 0222 Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine branding agency today!