Design analysis and positioning of cider brands in Ukraine from the marketing and branding agency 0222 Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Cider, no matter how it may seem at first glance, has nothing to do with beer. Firstly, it is made from a different raw material - apples, and not malt cereals.

Is cider beer?

It also differs in production technology - the cider is fermented and the beer is brewed. While some businesses in Ukraine have tried to convince us that it is a drink similar to apple-flavored beer, in theory, cider is closer to wine than beer.

The simplest definition of cider: Cider is a beverage with an alcohol content of about 1-8 percent. It is made from fermented apple juice from ripe fruits, so we can safely say that cider is apple wine. Outwardly, it may be light, but there is also a cloudy, dark cider. The taste is usually sweet and sour, very fresh. Apple cider is a great thirst quencher.

Cider is most popular in Great Britain (the largest producer and consumer in the world at the same time), France, Spain, Germany (hereinafter Apfelwein), USA, Canada, South Africa. Not so long ago, Ukrainian enterprises (TM Somersby, TM Royalfruit, TM Ranetti, TM Smile, TM Zonk!) Began to produce it in large quantities.

Answers to popular cider question from 0222 marketing and branding agency in Kiev, Vinnitsa, Odessa, Dnipro and Lvov

Is cider healthy?

Cider is a drink with alkalizing properties, therefore it has a good effect on the digestion processes. It stimulates the production of gastric juice and has antibacterial properties. The peel of an apple is high in pectin and fiber. These substances have a positive effect on the functioning of the intestines and cleanse the body of toxins, thereby contributing to weight loss. Ukrainians love the refreshing taste and pleasant aroma of an apple drink. It turns out that from time to time it is worth reaching for this drink not only because of its taste - sydr is one of the healthiest types of alcohol. When consumed in moderation, it can provide a host of health benefits.

How is cider made?

Apples play an important role in cider. In theory, any apple can be used to make cider, but not all apples are suitable. There are several hundred varieties of cider apples. Their correct selection (like grapes for wine) gives an amazing result in the form of this drink.

The collected apples are crushed into so-called pulp, then juice is squeezed out of it in a press, which is then fermented in a vat. The yeast in the apple produces alcohol. The result is a drink that is difficult to drink (very dry, the British call it "dry to the bone"). The cider should mature for a long time, aged in a barrel, sugar or fermented juice is added to it. It is very important that the cider is made from juice, not concentrate.

Most often, cider in Ukraine (Rivne, Chernivtsi, Uzhgorod, Lutsk, Ternopil, Khmelnitsky, Zhitomir, Chernigov Kharkiv, Cherkassy, ​​Kryvyi Rih, Zaporozhye, Sumy, Kropyvnytskyi, Poltava, Kherson, Nikolaev and other cities) is sold in glass bottles, volume in 0.35 L, 0.5 L and 0.7 L (often with "champagne cork"). Bottles are usually green or brown in color. The strength of the drink ranges from 5% to 7%, and the taste is apple, pear or plum. Cider producers in Ukraine are usually not inclined to experiment with the taste and appearance of the product. They tend to opt for bright colors, more modern designs and matching identification elements (apples, greens and reds).

In Ukraine, there is a large selection of cider among imported producers such as: Stassen (Belgium), Loicraison (France), Westons (Great Britain), D'Anneville cider (France), Valderance (France) and others. These growers commonly use Dabinett, Foxwhelp, KingstonBlack, YarlingtonMill cider apples. The widest selection of cider drinks is presented in supermarkets and hypermarkets, from one to two TM units can be found on the shelf of a regular small store.

The 0222 marketing and branding company in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will conduct a study of the cider market for you, develop an original and selling design of packaging and labels, and prepare a marketing and branding strategy. 

Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine