Development of name and design of packaging of dietary supplements (0222 Digital Agency Los Angeles, Miami, New York, California, Florida) Development Company: AI, Blockchain, IoT

When designing the packaging of dietary supplements, it is necessary to take into account the requirements of the legislation regarding the information that must be placed on these products.

In the case of dietary supplements, the legal requirements for labeling are completely different. The term "food supplement" should be indicated on the packaging, as well as information that dietary supplements should not be used as a substitute for a varied diet. Another mandatory element is the names of the nutrients or substances contained in the product, as well as a description of their properties. In addition, the package contains information on dosage and a warning about the inadmissibility of exceeding the recommended dose of the supplement during the day, as well as a warning about storing the product out of reach of children.

The packaging of food supplements also contains information about the content of vitamins and minerals or other substances that should have a certain nutritional or physiological effect. The content of vitamins and minerals is based on the recommended dose and daily needs of an adult.

If the drug needs to be stored in a certain way (for example, in the refrigerator), this information should also be indicated on the package. It is necessary to specify the expiration date of the drug. The manufacturer must additionally indicate the name, marketing authorization number, batch number and instructions for use on the box (0222 Digital Agency).

Due to the special requirements for food additive packaging (Hollywood, Beverly Hills, West Coast, San Francisco, Las Vegas, Nevada), packaging designers are required to consider these recommendations when creating new boxes, bottles, etc. For the same reason The packaging of food supplements should contain much more than just the product name, logo and graphics that encourage the purchase. When developing the packaging of dietary supplements, the limitation is not only the requirements of the legislation, but also the materials available for production. First and foremost, their safety is important, as any contamination with low molecular weight substances can pose a threat to the health or life of the person using the product. Contaminants released from the packaging material can get into the drug, which will make its use dangerous. The developer must take into account the limitations associated with the choice of materials in which the drug can be packaged.

Due to the specifics of the pharmaceutical industry and the production of food additives, products are packaged mainly in glass and special blisters. The safest packaging material is glass, which is made only from natural raw materials. Brown glass does not have a negative effect on the active substances contained in drugs and supplements, and protects the product from UV radiation.

For the outer packaging of dietary supplements, cardboard is used, from which boxes are made. They contain blisters with tablets and capsules, as well as vials with syrups and drops. Thanks to cardboard boxes it is easier to distinguish drugs and additives on shelves, at the same time legal requirements and safety requirements to the used materials are observed.

The packaging of food additives, on the one hand, is designed to protect the drug and provide specific information, on the other - they perform a marketing function and support the process of creating a brand by branding and marketing agencies and product recognition (order branding). The combination of these functions requires experience in the field of packaging design and knowledge of the specifics of the pharmaceutical market (internet digital marketing).

As for the marketing function, dietary supplements have marketing elements for promotion - business, website, brand, company - and it's not just the manufacturer's logo. Supplements. usually packed in boxes of different colors, with graphic images indicating the substances contained in the drug or their action. The marketing function is especially important for food supplements, as consumers make their own purchasing decisions. Advertising in the media and placement on the shelves of pharmacies forces the consumer to pay attention to the color of the package, as well as the presence of characteristic elements that indicate the manufacture of the drug by a particular manufacturer. Extensive typography, bright colors, UV film are used to attract attention when creating a personal brand, thanks to which the packaging becomes more attractive and stands out on the shelf. Unlike medicines, dietary supplements are packed in much more interesting cardboard boxes. The fast-growing food additive market and fierce competition in the over-the-counter market mean that creating an attractive packaging design is just as important as preparing a unique product recipe.